Our Story
In 2010, a visionary group of life insurance firms came together to form Lion Street. These firms shared the vision of industry veteran, Bob Carter — that elite, sophisticated life insurance professionals want to be part of a network of like-minded peers. Lion Street was created to give these highly successful professionals a peer group to share ideas and best practices — and to leverage a collective buying power with insurance companies on a national scale.
The Power of Ownership
In addition, a major part of the model was to provide ownership in the company we were building. Ownership helps align interests, develops a sense of camaraderie, and creates a collaborative culture which serves to build the strength of the company. Today, that shared ownership model continues through equity in our parent company, Integrity, an omnichannel insurtech leader in life, health, and wealth solutions.
Independent, Open, and Objective
Although we are a collaborative culture, independent ideas and advice is in our DNA. We have built a true open architecture model which allows our network freedom in carrier choice, access to all the major products and resources needed to design advanced solutions, and the ability to deliver objective information and guidance.
Through tireless execution and a dedication to helping our firms achieve unparalleled growth, Lion Street has fast become a leading national distribution network providing sophisticated life insurance and wealth planning solutions.